Gary Swernik, creator of California-based sitcom, “The Marina,” is offering $1000 for viewers’ ideas.
LOS ANGELES, CA, June 01, 2021 /24-7PressRelease/ — Created by Gary Swernik, The Marina is a brand new, ensemble sitcom featuring five astute, but romantically and socially inept friends living in Marina Del Rey. The friends suffer the consequences of their questionable decisions and self-created bad luck. Even when they try to do something nice, the results tend to blow up in their faces. Viewer reactions have been hugely enthusiastic:
“Best thing since Seinfeld”
“Has the potential to be a huge hit”
“It’s got legs”
“We are thrilled to be launching this new sitcom that’s as funny as Seinfeld and almost as crazy as Borat,” says Swernik. “How can you top opening a beer with your small hole? As a result of viewer reactions, I’m 100 percent convinced that we have something with the potential to dominate the sitcom space. Also, to bring viewers into the creative process, we are offering up to $1000 for any ideas we end up using in future episodes.”
Swernik credits the COVID-19 pandemic for the genesis of his sitcom. After spending most of his career as a real estate developer, and having recently turned 65 – a milestone that freaked him out a little – he decided to sit out the pandemic in his Bel-Air home and started writing to fill the time. He originally hails from Hamilton, Ontario, a rough-and-ready steel manufacturing city that was also home to Canadian actors/comedians Eugene Levy, and Martin Short, and graduated from McMaster University, alma mater of director and screenwriter Ivan Reitman.
“The first two ‘demonstration of concept’ shorts are deliberately a little cringe worthy, and I will likely dial it back a bit,” says Swernik. “The YouTube analytics have been fascinating; gender wise, viewers are 60 percent male and 40 percent female, which was something of a surprise; age wise, the bulk of viewers fall into the 18 to 44 age group, with a significant number in the 45 to 54 age group also. Now it’s time to produce an entire season or to partner with a larger entity that has a significant production capacity and possibly a distribution infrastructure.
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