Moore, the author of The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing, will speak during the first day of the conference, February 25.
CHARLOTTE, NC, November 16, 2018 /24-7PressRelease/ — RISE is pleased to announce that John Moore, branding expert and marketing mastermind from Starbucks and Whole Foods, has been added as a keynote speaker at the Medicare Marketing & Sales Summit in Las Vegas.
The popular event, now in its 12th year, will take place February 25-26, 2019 at the Paris Las Vegas Hotel, and will address guideline changes, innovative marketing approaches, the latest senior buying trends, and improved sales tactics for Medicare Advantage products.
Moore, the author of The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing, will speak during the first day of the conference, February 25. He will offer actionable business advice from his experience propelling two of the world’s most recognized brands into the stratosphere.
Moore played an instrumental role in the marketing that transformed Starbucks into a global icon and served as director of national marketing for grocery powerhouse Whole Foods Market. A talented storyteller, Moore will share with attendees the dos and don’ts of effective branding and explain how they can position their health plan into an increasingly competitive marketplace.
The annual conference is designed for senior executives in Medicare Advantage, Prescription Drug Plans, and health plan startups with roles in marketing, sales, marketing and sales compliance, consumer engagement, customer service and experience, broker management, growth and innovation, and product development and management.
Sessions will include regulation and compliance considerations for 2020, the latest trends and online behaviors of the Medicare population, techniques to impact Star ratings, and strategies to partner with providers to drive enrollment.
For more information about the Medicare Marketing & Sales Summit or to register, click here.
RISE is the premier community for health care professionals who aspire to meet the extraordinary challenges posed by the emerging landscape of accountable care and government healthcare reform. Recognized industry-wide as the number one source for information on risk adjustment and quality improvement within health care, RISE strives to serve the community on four fronts: networking, education, industry intelligence and career development. https://risehealth.org/about-rise/
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